It’s time to pay
Once you exhaust your five free articles, news publications offer steep discounts. But they don’t last.
99 cents for your first month.$19.99 for every month after.
I’m not saying it’s not worth it.
I know that journalism is the fourth pillar of democracy
But it’s hard for me to subscribe for $20/month.
It was easy with music because I spent thousands of dollars on CDs. I get as much music as I want for the price of one CD.
I subscribe to a meditation app too. But that app fill a specific niche. The value is hard to find elsewhere.
Buying the news is like buying cable TV packages. One day I’d see the bill and ask why I was paying for a bunch of things I don’t consume.
Why can’t I pay five dollars to access the news or columnist that interests me?
What changed? Our communities have splintered. We bow to the lowest common denominator: me. “The Virtue of Selfishness.”
No one wants to subsidize the stuff they don’t like.
And most — but not all — newspapers continue to fail at two things:
- Persuading the splinters to see themselves as part of a whole.
- Persuading the splinters that $19.99/month is a cheap price to pay for the benefits of community.
And if you think this challenge is only affecting newspapers, wait and watch.