I’m reading Seth Godin’s latest book, This is Marketing.
Because I’m short on time today, I’m going to share something that made my brain flicker when I read it. That happens a lot with Seth. The hard part is persuading people who are used to the old marketing.
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync.
Culture beats strategy — so much that culture is strategy.This is Marketing by Seth Godin