This is something that makes perfect sense

I’m reading Seth Godin’s latest book, This is Marketing.

Because I’m short on time today, I’m going to share something that made my brain flicker when I read it. That happens a lot with Seth. The hard part is persuading people who are used to the old marketing.

If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync.

Culture beats strategy — so much that culture is strategy.

This is Marketing by Seth Godin

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