Desperately Seeking Someone Other Than Seth

Every apprentice needs a mentor.

For many marketers, Seth Godin is Socrates. I can reach three of his books (Linchpin, Poke The Box and All Marketers Are Liars) from where I sit right now.

I love how he thinks. Almost every day his blog jostles my mind (like here, here and here). Not every concept is original. But few people can implant concepts and ideas better than Seth.

Here’s the problem.

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Mission Accomplished

I won’t be happy unless I’m writing.

That’s how I got here. I stopped writing. Inside me, something started to rot. Soon the space that writing filled was hollow. I had to write again but could never find the time. I was busy. I ran through two seasons of Wanted, a Netflix show about two Aussie women on the run. That’s how much writing terrified me. But I knew I had to go back.

At first I did all the easy things. I spent $150 on domain hosting and a website. A year went by. I never published a post. But I kept reading. And the place I returned to again and again was Seth Godin’s blog.

On Oct. 31, he posted “The first 1,000 are the most difficult.” His point was one I’d read many times before. Putting your thoughts into sentences is rewarding. As William Zinser, a teacher of non-fiction wrote, it won’t make you a better writer right away. You have to put in the work over and over until you find clarity, ditch clutter and write well. That will make you a better communicator, marketer and writer.

Still, writing a daily post seemed daunting. Instead, I chose to write and publish 25 posts by Dec. 31, which is today. This post fulfills my promise. I’m proud.

Not every post is a winner. That’s not the point. This exercise helped me mute my perfectionist ways and strangle my fear. I don’t scrutinize every line (at my worst, every word) and give up because I fear I’m not saying anything worthwhile. That transformation, which is ongoing, is priceless to me.

Tomorrow marks the start of a new year. I’ve got high hopes and some things I want to achieve. I’m filling that hollow space with writing and it feels good. I want to thank Seth Godin for inspiring me to restart this habit.

Now it’s time to start posting daily.