Desperately Seeking Someone Other Than Seth

Every apprentice needs a mentor.

For many marketers, Seth Godin is Socrates. I can reach three of his books (Linchpin, Poke The Box and All Marketers Are Liars) from where I sit right now.

I love how he thinks. Almost every day his blog jostles my mind (like here, here and here). Not every concept is original. But few people can implant concepts and ideas better than Seth.

Here’s the problem.

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