Every apprentice needs a mentor.
For many marketers, Seth Godin is Socrates. I can reach three of his books (Linchpin, Poke The Box and All Marketers Are Liars) from where I sit right now.
I love how he thinks. Almost every day his blog jostles my mind (like here, here and here). Not every concept is original. But few people can implant concepts and ideas better than Seth.
Here’s the problem.
We sound alike. His acolytes. I read blogs and feel Seth’s presence in each paragraph. I’m doing it now to myself. And I know why it’s happening.
Great artists steal. Ditto for artists who want to be great but have much to learn. It takes a lot of practice to find your voice. Imitation is a crutch on days when your will, or your voice, wobbles.
I’ve got a long way to go.
But I’m seeking someone other than Seth. Someone female. Someone black. Someone who’s different than Seth but still shows up every day.
I need that because I crave variety. I’ve got a lot of work to do and I’m searching for more Socrates.
(And yes, Allen Iverson, I’m talking about practice)