And the best picture goes to …

“Whoever draws the best picture wins”

That’s the message Dan Roam delivers in Draw To Win.

His point is that showing pictures help persuade people to act or buy your idea. It’s a simple but accurate message. Words matter, but pictures rule everything around us.

Here’s a recent example. You want to persuade people to support an advocacy campaign. You send multiple emails with persuasive copy. You explain the reasoning and direct people to a website. A chunk of people support the cause but a large majority don’t. So you send the people who don’t another email with an image that makes the campaign personal.

The results: several hundred people add their support to the campaign.

I need to draw more often.

But not here. Here writing comes first. Pictures later.

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